Online marketing approach
Your challenge
On the previous pages, we have given you some suggestions on how you can improve your website. Pick out one or more points and proceed step by step - as far as your time allows. Even a small step for you is a big step for your website!
You will find that the number of visitors to your website will gradually increase significantly and that you will make a significant contribution to the success of your institution by strategically aligning your content and the associated social signals.
Hint
We support you in online marketing
As you can see from the other menu items, the topic of online marketing is very complex and time-consuming. Therefore, we would like to point out once again that you should consider the journey as the goal when taking any implementation steps. The journey is worthwhile, but requires patience and perseverance. The LMU Klinikum brand and your services will experience optimal marketing, a modern image and an increase in awareness and relevance.
We are also happy to support you with our new WCMS "SCRIVITO" and the associated Web Customer Relationship Management "Just Relate".
Web Customer Relationship Management
Our background
A Web Customer Relationship Management System (Web CRM) can record and manage customer data and make it centrally available to the LMU Klinikum.
This makes it possible to support online marketing campaigns on the Internet and carry out personalized mailings, manage events and keep an eye on the success of the campaign. CRM is an important component of online marketing.
The future
With the relaunch of the LMU Klinikum's portal site, this new software architecture will in future include not only the new WCMS SCRIVITO but also the web CRM tool "Just Relate", which can and will support online marketing in the future.
WebContentManagementSystem (WCMS)
The background
The new Scrivito is a cloud-based content management solution that combines high-performance technologies with intuitive usability for the editor.
Websites are created exclusively using individual widgets (e.g. text widgets, video widgets, image widgets) with which the individual components of the page can be created quickly and easily. The mobile first approach (responsive design) is also guaranteed.
The future
With the new SCRIVITO, we will offer optimizations for online marketing in certain content elements (example SEO tool), so that we can better support you with online marketing through these developed functionalities.
