Content Marketing
Content is king!
No matter how you look at it, content and its regular updating are the most important things for your website - even when it comes to online marketing. Before you start creating content, you should first develop a strategy.
In the following, we will show you how to do this and make some suggestions. Of course, there is no one right method for this topic - otherwise all websites would be equally successful - but we hope that you will be sufficiently inspired by our suggestions.
Consider the target group
Before creating the content, you should ask yourself the following questions: Who am I actually writing for? How can I make the content understandable and interesting for my readers? Does my content offer the reader added value?
Your content should:
- be created precisely for your target group so that they visit your website and, ideally, come back again
- be prepared in such a way that your target group wants to stay on the website for a long time
- be so inspiring that your target group is happy to accept your services and can easily book appointments
Approach
In the following menu items, we will show you how you should proceed and what is behind the frequently heard but possibly unfamiliar keywords "infographic" and "landing page".
