Social signals
In terms of search engine optimization, we speak of social signals when backlinks are generated through activities in social media channels. For example, by sharing a website on Facebook.
There are always signs that speak in favor of social signals as a ranking factor. However, search engine operators do not like to be completely transparent. However, we generally recommend that you generate social signals or ensure that they are associated with your website.
Good for your website
In addition to search engine optimization, social signals can also be considered as part of the marketing mix in online marketing. In addition to a possible positive effect on the ranking, they are also significant in terms of a brand's reach.
