Infographic
Benefits
Infographics offer added value and provide the reader with a quick overview of data that would otherwise be too complex or confusing in its raw form. Infographics are therefore a good way of encouraging website visitors to spend more time on your website, especially online.
Infographics can also be used in social media, e.g. on Facebook, via Twitter or on Pinterest etc. to reach new users and generate maximum visitor flows.
The internet is fast and your users want information quickly. That's why it makes sense to enrich your website content with infographics.
Example
As an example, we would like to show you our infographic of the Web Requirements and Services department at LMU Klinikum, which illustrates the distribution of our resources in general and the services we offer. You can also see our contact information, availability and our field of activity - all at a glance and on one page!
Further information
Infographics can be used to present very different types of data material in the best possible graphic form. These include, for example
- Presentation of temporal relationships
- Data from statistics of the hospital facility
- Comparisons between operating methods and the like
- Company organization
- Instructions and procedures for applications or preparations
- Diagrams of research results or treatment figures
- Weighting of advantages and disadvantages or opportunities and risks of possible treatment methods
- Spatial relationships and local conditions of facilities required for treatment
- etc.
Decisive advantages you should use
- Division of complex data sets into smaller chunks of information
- better understanding
- better memorability by combining graphics with text
- Infographics are often shared on social media
- versatile use (e.g. on websites, in press releases or brochures)
Limiting disadvantages must be weighed up
- Concept is complex
- High time expenditure for the creation
- Knowledge of graphic work necessary
- Google cannot read the text contained in the graphic
Before you create an infographic, you need to have researched, selected, sorted and structured the necessary facts and data. You then need to develop a concept and build a story in which the data is to be embedded. Only then does the actual work on the infographic itself begin - the design.
Graphics programs
In order to create an infographic, appropriate graphics programs are required. For people who do not have in-depth knowledge of web design, there are now various free and paid web tools that make it easier to create infographics.
- Canva (creation of social graphics, such as infographics - free limited version)
- Infogr.am (creation via drag and drop)
- PiktoChart (customization of colors, fonts and graphic elements of different themes)
- Wordle (creation of word clouds, similar to tag clouds)
- AdobeExpress (creation of infographics as far as this is possible in the free product)
As good infographics are often shared, they can be a good traffic driver and a source of links. They can also be used to improve rankings. This is why infographics are an integral part of online marketing for many website operators.
For optimal distribution of your infographic, it makes sense to pick up the phone and speak directly to potential multipliers/project partners. In a direct conversation, the topic can be quickly outlined and the factual links to the topics can be named.
